We will bring innovation where it adds more to your life.” “This year we will expand our product portfolio, we will deepen our presence in markets we’ve already entered and we’re going to selectively go into new markets. “Our long-term ambition is to be one of the top smartphone players globally,” Sarvikas said. Speaking at a packed Mobile World Congress press conference on Sunday (25 February), HMD’s chief product officer Juho Sarvikas said 2017 had given Nokia the opportunity to “think differently in the technology race and refocus on what actually matters to consumers” – and that 2018 will be a “critical year” for the brand as it prepares for global expansion. 2018 will be the year Nokia “doubles down” and attempts to break into new markets, parent company HMD Global says, as it looks to compete with the likes of Samsung, Apple and Huawei in the global smartphone market.
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